HEART RATE MONITORING - The Wave of The Fitness Future
When big companies acquire other companies, often-times it is a sign of new industry announcements to come! Just this week, Mindbody purchased Fitmetrix. We’re sharing our exciting predictions, but first, here’s a little background info on each company. Mindbody is a public software company that helps fitness studios with scheduling classes, client engagement, and client retention. Fitmetrix is the first company in the health and wellness industry to host live heart rate monitoring (and other data tracking) during large group exercise classes and make it accessible to privately-owned fitness studios.
Prior to the acquisition announcement, Fitmetrix was the “best-kept secret” for many cycling, and interval training studios and of course, ONE run club studio (RISE Run Club). Previously, small business owners had to search to find Fitmetrix and work through the struggles of collaborating with a tech startup. Experience tells us those days are coming to an end. Mindbody has made partnerships with companies in the past that will compliment their offerings and be an asset to their current customers. Each one of these collaborations has resulted in a shift in industry standards and caused small business owners in the fitness space to expand their offerings to provide an even better exercise experience.
Our predictions: In the coming weeks, Mindbody clients will receive a pitch from their sales rep explaining how easy the integration for live heart rate monitoring is now and upselling the incredible benefits of a data driven experience.
Here are a few reasons why we believe it will be the easiest sale they’ve ever made:
During Workout = Clients receive straightforward, live feedback that guides each person into the recommended zone according to goals, a “good workout” no longer has to be based just on feeling alone, and it helps keep exercise enthusiasts within safe ranges. Best of all, it can be used to push clients just one step past their comfort zone and reach their goals faster with strategy.
Post-Workout Reporting = Clients receive a post-workout report that includes calorie burn, time in each heart rate zone, and aerobic/anaerobic benefits.
Here’s the catch: EDUCATION! In order for fitness studios to properly implement live heart rate monitoring there needs to be a knowledge base level of physiology, adequate education, and continuing education over time. In other words, the leaders and management need to know how live heart rate monitoring is best applied, understand variables associated with outliers, and prepare each team member to discuss the science behind the theory. This application isn’t for the general fitness enthusiast, and because of this, many fitness studios will need to rethink their hiring process. Many flashy fitness studios simply employ their fittest clients, encouraging them to become a basic fitness instructor, but this certification is far from sufficient to present valuable scientific live heart rate monitoring data.
Our take: We are excited for live heart rate monitoring to be the next wave in the fitness industry RISE has been at it for over a year now and we can’t get enough! Our athletes are reaching their goals safely guided by certified personal trainers, exercise physiologists, running coaches, a physician’s assistant, and a physical therapist. They do so with strategy rather than being asked blindly to push faster & harder, and are able to explain their own data progression to each other. Fist pump! Let’s spread this health love and data-driven exercise classes around for everyone! Welcome to the party, Mindbody clients and fitness studios soon to adopt live heart rate monitoring.
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